Beginning Thursday, Hindus around the world will celebrate the nine-day holy festival of Navratri. According to Hindu custom, Navratri is observed four times a year, however only Chaitra and Shardiya Navratri are widely observed. While Shardiya Navaratri is often observed at the beginning of the autumn season, Chaitra Navaratri falls during the spring season. The…Read More
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Get Ready For The ‘Kai Po Chhe’ Season Without Worrying About The Sun
Let your kites soar high during Makar Sankranti, just like our dreams for the new year. The first festival of the year is always an event to remember. While we are wrapped in heavy clothing in the mornings and nights to be warm, we must also consider the winter sun. People often avoid participating in…Read More
What customers are looking forward to this Diwali!
It’s that time of year again when marketers craft happy, light-filled stories to warm the cockles of our socially disconnected hearts and open our wallets for a last-minute holiday shopping binge. Due to depressed consumer attitudes and post-pandemic limits, marketers will have to work harder and smarter for Diwali 2021. Traditionally, the week…Read More
Unusual and unique traditions during Navratri
Because Navaratri is a pan-India celebration, the rituals and practices vary according to the culture, tradition, and population of the region. As a result, rituals practiced in one region are not practiced in another. Some unusual Navaratri ceremonies are listed here. Worshipping weapons: Ma Parvathi is the Goddess of Power and Courage and is one…Read More
Women were, are and will always be saviours of the world!
It’s time to show off your bright ghaghras and cholis, as well as your dandiya and Garba talents, intricate henna tattoos, and serious dance routines. Yes, you guessed it, we’re talking about the nine-day holiday known as “Navratri.” It is India’s longest-running celebration, dedicated to Goddess Durga, who defeated Mahishasuran in a battle. It’s that…Read More