What customers are looking forward to this Diwali!

It’s that time of year again when marketers craft happy, light-filled stories to warm the cockles of our socially disconnected hearts and open our wallets for a last-minute holiday shopping binge. Due to depressed consumer attitudes and post-pandemic limits, marketers will have to work harder and smarter for Diwali 2021.     Traditionally, the week…

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Unusual and unique traditions during Navratri

Because Navaratri is a pan-India celebration, the rituals and practices vary according to the culture, tradition, and population of the region. As a result, rituals practiced in one region are not practiced in another. Some unusual Navaratri ceremonies are listed here. Worshipping weapons: Ma Parvathi is the Goddess of Power and Courage and is one…

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Women were, are and will always be saviours of the world! 

It’s time to show off your bright ghaghras and cholis, as well as your dandiya and Garba talents, intricate henna tattoos, and serious dance routines. Yes, you guessed it, we’re talking about the nine-day holiday known as “Navratri.”  It is India’s longest-running celebration, dedicated to Goddess Durga, who defeated Mahishasuran in a battle.  It’s that…

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