Diwali, sometimes called Deepawali, is a Hindu festival of lights observed by Indians all over the world. Deepavali, which literally translates to “a row of lights,” is one of the most important Hindu holidays, lasting five days. Diwali is noteworthy not only because of its widespread popularity and spectacular fireworks displays, but also because it…
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It’s that time of year again when marketers craft happy, light-filled stories to warm the cockles of our socially disconnected hearts and open our wallets for a last-minute holiday shopping binge. Due to depressed consumer attitudes and post-pandemic limits, marketers will have to work harder and smarter for Diwali 2021. Traditionally, the week…
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