Top Beauty Trends in 2021 that you shouldn’t miss

To say that the skincare industry is ever-evolving would be an understatement. 

Each year, we see a new crop of ingredients and trends rise to prominence in skincare. 

In 2020, beauty lovers and experts endlessly raved about plant-based ingredients, upcycling, and inhalable products (to name a few). This year, we’re expecting the trends to be just as dynamic and diverse.

From minimalistic regimens to the rise of microbiome-friendly products, there is bound to be an emerging trend on the list below that resonates with your personal skincare philosophy. 

Keep scrolling for the biggest skincare trend predictions for 2021. 


At the end of 2020, Pinterest released its annual Pinterest Predicts report for 2021. Its top beauty prediction? A shift towards skinimalism. In short, this means we’ll be seeing more people embrace their skin’s natural texture and adopting minimalistic skincare routines.

Sustainable is the New Clean

For so long, beauty brands have employed the use of single-use plastic packaging. Understanding how harmful this is for the environment, we’ve seen a significant number of brands move towards using packaging made from eco-friendly recyclable materials.

Microbiome-Friendly Skincare 

Skincare that focuses on your skin’s microbiome is “the wave of the future.” When we say microbiome skincare, we’re essentially talking about probiotic-infused products that add bacteria to the skin and help it maintain its optimal balance. 

We predicted that the microbiome movement would go mainstream last year, and you can expect that it will gain even more traction in the coming months. 

Live probiotics boost the health of your skin’s microbiome, and when your skin’s microbiome is healthy, you don’t need complicated skincare.

Personalized Skincare 

Who doesn’t love a product that is made just for them? 

Personalized skincare brands are useful as long as the active ingredients are scientifically-backed. 

They will become more popular as we continue to work from home and go into stores less frequently during this Covid crisis. 

De-stressing Skincare 

Everyone’s stress levels hit an all-time high in 2020 due to the pandemic, and we’re still feeling the effects now. 

If you’re like us, taking a moment to do your skincare routine is one self-care ritual that has helped you decompress during this unprecedented time. That’s why we foresee skincare brands that utilize destressing ingredients and center around relaxation taking center stage this year.

Next-Gen Supplements 

Brands aren’t just focused on treating the skin topically these days. There’s recently been a rise in the number of oral skincare supplements hitting the market. And we’re not just talking about capsules. 

High-powered gummies and powders are the next wave of skincare supplements. 

In pandemic-mode, the idea of a daily magical pill (or cocktail of several) makes a bit more sense.